{"id":29781,"date":"2015-08-27T09:59:59","date_gmt":"2015-08-27T09:59:59","guid":{"rendered":"https:\/\/wordpress-1190801-4202256.cloudwaysapps.com\/?p=29781"},"modified":"2015-10-01T11:06:43","modified_gmt":"2015-10-01T11:06:43","slug":"hm-allocates-a-million-euros-to-recycle-clothing","status":"publish","type":"post","link":"https:\/\/greenlaunches.com\/recycle\/hm-allocates-a-million-euros-to-recycle-clothing.php","title":{"rendered":"H&M allocates a million Euros to recycle clothing"},"content":{"rendered":"

\"H&M
\nFashion brand Hennes & Mauritz, more popularly known as H&M, may be the world\u2019s second largest garment manufacturer but they\u2019re soon to make a name for themselves among the eco-friendly. The brand is promoting recycling of garments after critics pointed out that the damage being caused by a throwaway culture has been the key influencer in rising clothing sales. The Swedish giant is now launching a line of jeans that contain recycled cotton, in the coming week. The company is also allocating a million Euros as prize money for those who come up with innovative means to innovate and recycle clothing. \u201cNo company, fast-fashion or not, can continue exactly like today,\u201d said CEO, Karl-Johan Persson. \u201cThe largest potential (of this endeavor) lies with finding new technology that means we can recycle the fibres with unchanged quality.\u201d
\n
\nThe company\u2019s revenues have nearly doubled in the last nine years, reaching an equivalent of nearly $18.3 billion! The move seems to be a legit investment in making clothing more accessible to everyone while banking on the luxury market to reduce carbon footprint.<\/p>\n

[Via – Theguardian<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"

Fashion brand Hennes & Mauritz, more popularly known as H&M, may be the world\u2019s second largest garment manufacturer but they\u2019re soon to make a name for themselves among the eco-friendly. The brand is promoting recycling of garments after critics pointed … Continue reading3 →<\/span><\/a><\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[314,1221,3911],"yoast_head":"\nH&M allocates a million Euros to recycle clothing -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greenlaunches.com\/recycle\/hm-allocates-a-million-euros-to-recycle-clothing.php\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&M allocates a million Euros to recycle clothing -\" \/>\n<meta property=\"og:description\" content=\"Fashion brand Hennes & Mauritz, more popularly known as H&M, may be the world\u2019s second largest garment manufacturer but they\u2019re soon to make a name for themselves among the eco-friendly. 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