{"id":29781,"date":"2015-08-27T09:59:59","date_gmt":"2015-08-27T09:59:59","guid":{"rendered":"https:\/\/wordpress-1190801-4202256.cloudwaysapps.com\/?p=29781"},"modified":"2015-10-01T11:06:43","modified_gmt":"2015-10-01T11:06:43","slug":"hm-allocates-a-million-euros-to-recycle-clothing","status":"publish","type":"post","link":"https:\/\/greenlaunches.com\/recycle\/hm-allocates-a-million-euros-to-recycle-clothing.php","title":{"rendered":"H&M allocates a million Euros to recycle clothing"},"content":{"rendered":"
\nFashion brand Hennes & Mauritz, more popularly known as H&M, may be the world\u2019s second largest garment manufacturer but they\u2019re soon to make a name for themselves among the eco-friendly. The brand is promoting recycling of garments after critics pointed out that the damage being caused by a throwaway culture has been the key influencer in rising clothing sales. The Swedish giant is now launching a line of jeans that contain recycled cotton, in the coming week. The company is also allocating a million Euros as prize money for those who come up with innovative means to innovate and recycle clothing. \u201cNo company, fast-fashion or not, can continue exactly like today,\u201d said CEO, Karl-Johan Persson. \u201cThe largest potential (of this endeavor) lies with finding new technology that means we can recycle the fibres with unchanged quality.\u201d
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\nThe company\u2019s revenues have nearly doubled in the last nine years, reaching an equivalent of nearly $18.3 billion! The move seems to be a legit investment in making clothing more accessible to everyone while banking on the luxury market to reduce carbon footprint.<\/p>\n
[Via – Theguardian<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":" Fashion brand Hennes & Mauritz, more popularly known as H&M, may be the world\u2019s second largest garment manufacturer but they\u2019re soon to make a name for themselves among the eco-friendly. The brand is promoting recycling of garments after critics pointed … Continue reading3