B-Cycle, the bike sharing program in Denver,
If you’re in Denver and need to commute, do yourself and the environment a favor and shun the city bus and your car. Use a cycle instead. And if buying one worries you, simply enroll in the cities bike-sharing program! This Earth Day will see B-Cycle fling their doors open to what will be the first city-wide bike sharing program in the US. Compromising insurance company Humana, bike maker Trek Bicycle, and advertising agency Crispin Porter + Bugosky, B-Cycle will open 50 stations across Denver, Colorado.
The bikes, unlike the old gas guzzling four-wheeler you’ve got back home, are equipped with computers that display the kilometers you’ve travelled, the calories you’ve burnt and the number of carbon offsets you’ve earned. B-Cycle is eager to set up shop in Boston and Minneapolis too in future. Clean transport like this deserves a pat on its back.
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