TriStar’s wash-free range of blue denims conserves water?

I prefer smart casuals to a rugged and tattered look. So I prefer washing my jeans once a week, but that in turn means that they have a life shorter than what I would like. So a Brazilian fashion label called TriStar has come up with an innovative idea to help me save my blue jeans in a green way or at least retain a bit of their original color. And if you decide to heed their advice your jeans will go inside cold storage, that too quite literally! The recent denim collection from the label comes with direction to freeze-clean your jeans! The label CEO quotes ‘ After use, just put them inside a plastic or cloth bag and leave them in the freezer for 24 hours to kill the bacteria’.

That does not ensure a stain free-garment but to overcome that hurdle, the pants are fully reversible. At least you can save on the water used for washing. Showing off your green side or your complete laziness? Now that’s a matter of perspectives.

Via – [Gizmodiva]