Paper documents out, the Viridistor Green Box in, as IBEX shuns paper

Who needs paper for marketing materials when you could use the Green Box instead? The International Boatbuilders’ Exhibition & Conference have shunned the use of paper for distribution of corporate marketing materials in IBEX Show exhibitor booths, choosing the Viridistor solution instead. The Green Box solution sure has left the guys at IBEX impressed since it significantly helps reduce and eliminate he distribution of paper materials at industry shows and conferences. Instead of handing out leaflets at booths, all the guest has to do is plug in a USB device into the system and have all the information he needs. No more carrying bunches of leaflets and other paper materials part of marketing schemes around exhibitions and conferences.

As part of the plan, attendees register on-site, along with their normal show ID badges they will receive lanyards with free high capacity USB devices attached while exhibitors can upload their word processor documents, spreadsheets, PDFs, videos, PowerPoint presentations, digital photos, conference session documents and a lot more on Viridistor “cloud” web servers before shows! Indeed a green idea that takes the boating industry one step close to environment friendliness.
[Charterworld]