Sony Launches One Blue Ocean Project- An Initiative to Reduce Pollution by Ocean Plastics
Sony today announced the launch of the One Blue Ocean Project, an initiative to reduce pollution by ocean plastics. The Project will promote efforts to reduce plastic usage worldwide, while also contributing to Sony’s own commitment to reducing its environmental footprint to zero by 2050. While promoting reduced use of plastics, the project will also encourage the collection and cleanup of litter from rivers, beaches and other locations around the world.
The annual production of plastics has grown to around 20 times the level it was 50 years ago, but the rate of plastic recycling remains low, at only about 9%. This and other factors have made the problem of ocean plastic pollution more serious in recent years. The international community is beginning to make a greater effort to counteract the pollution of oceans with plastic waste. Along with the One Blue Ocean Project, Sony will accelerate its own efforts to reduce its environmental footprint to zero by the year 2050, a goal set forth in Sony’s “Road to Zero” long-term environmental plan, which was formulated in 2010.
Certain Sony sites and group companies have already been engaged in cleanup activities at rivers, beaches and other locations around the world. These efforts will be expanded steadily to other Sony Group sites. Sony will also work to foster awareness among employees on its fight against ocean plastic pollution on occasions such as when recruiting volunteers and providing orientation on the days that cleanups take place. The volume of waste collected in these cleanups across the whole Sony Group will be announced, as well.