Puma shoe-boxes go eco-friendly

Usually, shoeboxes are either thrown away, or end up being used for science projects or at times for making Formula 1 car models. The next time you buy yourself a pair of Pumas, remember that the shoebox in your hands took 3 years to design and is eco-friendly! The guys at Puma and Fuseproject racked their brains and came up with this ingenious packaging that has helped the sportswear brand save up on material costs.

Tightly secured in a bag, the shoebox decreases the use of cardboard by 65%. Doing away with tissue paper, plastic bags and the laminated cardboard exterior, the Puma box uses the PET made bag instead, making it easily recyclable. The company estimates the new box-bag will help save up on energy, water, fuel consumption during manufacturing by a sweet 60% (8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water). Expect this shoe packaging on store shelves from next year. Who’d think modifying packing material could help save so much!


[Fastcompany]